Napoli forward Lorenzo Insigne has officially joined Adidas’ roster of athletes, in a groundbreaking move for the club.
The deal sees Insigne not only join the likes of Lionel Messi, Gareth Bale and Paul Pogba on Adidas’ books, but it also means the sportswear giant becomes the first technical sponsor to sign an agreement with Aurelio De Laurentiis that includes image rights.
“I thank Adidas for welcoming us in its big family with this agreement, the President told the Partenopei’s official website.
“I hope that there will also be collaborations with other players and those in the form of other initiatives.
“I’m sure our fans in Italy and around the world will view this new friendship with interest and satisfaction, as well as acknowledge the business activities it will generate.”
The move will also go some way towards easing the southerners’ negotiations for players as their stance on image rights will have been relaxed.
Image credit sscnapoli.it
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